Zhejiang Lishui: The Path to the Popularity of Suichang Long Zong with Electric Assistance

“We started to receive overwhelming orders in March, and recently we have been working overtime to meet the demand. At the busiest times, we had more than 80 workers. Your visit to check our electricity usage has given us the confidence to go full throttle in production,” On May 22, Fang Qiaojuan, the person in charge of Zhejiang Suizhiwei Food Technology Development Co., Ltd., excitedly told the power supply company employees who came to provide on-site service in the production workshop.

As a local specialty, Suichang Long Zong has gained great market favor due to its traditional craftsmanship, unique shape, and rich taste. It is especially in short supply before the Dragon Boat Festival every year. Established in 2023, Zhejiang Suizhiwei Food Technology Development Co., Ltd. is a company specializing in the production and sales of Long Zong. It not only inherits classic flavors such as preserved vegetable with pork and fresh meat with salted egg yolk but also innovatively introduces new flavors like black rice with honey dates and tea-scented red bean paste, catering to the diverse needs of food lovers.

In the production workshop, workers skillfully combine, wrap, and tie raw materials such as glutinous rice, fresh meat, and bamboo leaves. Soon, long and plump zongzi take shape, followed by steaming, sterilization, and packaging. Amid the rising steam, batches of beautifully packaged Suichang Long Zong are loaded onto trucks for delivery.

Industrial upgrading, electricity first. In recent days, employees of State Grid Lishui Power Supply Company have proactively provided on-site services, inspecting the company’s power supply lines and transformers. They visited zongzi production enterprises to help check intelligent temperature-controlled steaming equipment, vacuum packaging machines, and leakage protectors. They also formulated electricity usage plans based on the production load characteristics of each enterprise, ensuring worry-free electricity usage during the peak order period.

Both online and offline efforts have led to a booming production and sales of Suichang Long Zong. In recent years, Suichang has continuously focused on promoting the deep processing of Long Zong, innovating marketing models, strengthening talent team building, and enhancing brand construction. This has achieved a seamless connection of the ‘marketing chain,’ ‘production chain,’ ‘brand chain,’ and ‘industrial chain,’ driving the upgrading of the entire Long Zong industry chain. In 2024, the county’s Long Zong orders exceeded 7 million, directly creating more than 400 jobs and generating sales revenue of 140 million yuan. The total output value of the Suichang Long Zong industry chain exceeded 240 million yuan, driving a total income increase of 76 million yuan for more than 3,800 farmers. (By Zhu Lingxiao)