润邦集团全球品牌战略升级_风闻

近日，据港口圈（gangkouquan）了解，润邦集团(RAINBOWCO)发布公告称，为深化集团全球品牌战略，提升品牌凝聚力与市场竞争力，自2025年9月1日起将现“GENMA-KALMAR”联合品牌将全面整合升级为集团“GENMA”品牌，以下为公告原文：

尊敬的客户及合作伙伴：

润邦集团(RAINBOWCO)谨此宣布，为深化集团全球品牌战略，提升品牌凝聚力与市场竞争力，自2025年9月1日起，我们将正式启动产品品牌升级计划：现“GENMA-KALMAR”联合品牌将全面整合升级为集团“GENMA”品牌，此举标志着润邦在高端装备制造领域的全球化发展步入崭新阶段。

本次品牌升级是润邦继2022年收购KALMAR港机业务战略布局的深化延续，经过三年卓有成效的资源整合与协同发展，我们已成功实现技术升级、制造能力强化、市场突破以及服务网络的优化，先后成功斩获宁波舟山港集团76台(全自动)RTG及改造、埃及Damietta 40台RTG、摩洛哥Marsa Marco 50台RTG、荷兰RST码头STS与RMG在内的一系列标志性重大项目订单。

此次战略整合旨在构建更为清晰、统一的全球品牌形象，我们郑重承诺：

·“GENMA”品牌将继续秉持并超越“GENMA-KALMAR”品牌所代表的高品质技术标准、严格的供应链管理及高效的服务体系。

·现有合同、服务承诺均不受品牌变更影响，按原约定条款有效执行。

·品牌过渡期间的业务连续性与稳定性不会受到影响，为客户和合作伙伴提供无缝衔接的服务。

未来GENMA品牌将通过持续扩大全球制造基地布局、深化技术创新与优化全球服务网络，为全球客户、合作伙伴提供更卓越的产品、更高效的解决方案与更优质的全生命周期服务。

衷心感谢您长期以来的支持与信任，我们期待以崭新的“GENMA”品牌，与您携手共进，共创辉煌未来！

如需了解品牌升级细节或洽谈合作，请与我们联系：[email protected]

To Our Esteemed Customers and Partners:

RAINBOWCO (Rainbow Group) is pleased to announce a strategic brand upgrade to strengthen our products’ global presence and enhance market competitiveness. Effective from September 1, 2025, the current “GENMA-KALMAR” co-brand will be fully integrated and elevated into the unified “GENMA” brand. This milestone marks a new chapter in RAINBOWCO’s globalization journey as a leading high-end equipment manufacturer.

This product brand evolution builds upon our strategic acquisition of KALMAR’s heavy port crane business on 2022. Over the past three years, we have successfully integrated resources, advanced technologies, expanded manufacturing capabilities, and optimized our global service network. These efforts have culminated in landmark projects, including the supply of 76 units (Auto)RTG & retrofit for Ningbo Zhoushan Port, 40 RTG for Damietta Port in Egypt, 50 RTG for Marsa Marco in Morocco, and STS/RMG cranes for RST in the Netherlands, among other major global contracts.

The consolidation under the GENMA brand reflects our commitment to a clearer, more cohesive global identity. We assure you that:

·GENMA will uphold and surpass the high-quality standards, rigorous supply chain management, and efficient service systems synonymous with the GENMA-KALMAR legacy.

·All existing contracts and service commitments remain unchanged, with no impact on terms or execution.

·Business continuity and stability will be ensured throughout the transition, guaranteeing seamless support for customers and partners.

Moving forward, GENMA will further expand its global manufacturing footprint, drive technological innovation, and enhance worldwide service networks to deliver superior products, smarter solutions, and comprehensive lifecycle services.

We extend our deepest gratitude for your enduring trust and collaboration. Together under the GENMA brand, we look forward to achieving even greater success.

For inquiries or partnership opportunities, please contact:cranesales@ rainbowcoglobal.com